Our Story

Upside launched in 2018 with a single principle: Fantasy sports should be better. Why be restricted to a handful of apps, all with basically the same gameplay? So we made it our mission to bring fantasy to the local level, and put the creativity behind the games into your hands.

Since then, Upside has teamed with universities, sports bars, pro leagues, podcasts, distillers and more to create unique, individualized, homegrown fantasy tournaments and challenges. With custom prizes and seamless gameplay, Upside has helped our partners engage with thousands of users and fans across dozens of industries throughout the US and abroad.

Looking to engage with your base in fun and rewarding way? Let Upside work for you! Reach out to us and let's see if we're a fit.

Our Team

Tim Keough
Tim Keough

Tim is a multi-time successful technology entrepreneur that has focused on building companies that leverage technology to solve complex business problems. Having experienced all aspects of the entrepreneur’s journey, Tim brings a seasoned point-of-view.

For almost 30 years, Tim has been active in building solutions that leverage the latest in technology across the payments, e-commerce, gaming, and trading spaces. He founded Chainable to pursue multiple in house and external portfolio companies in the loyalty, payments, gaming, Software as a Service (SaaS) and other areas - all the while maintaining an eye toward how each company can aid the others.

Ryan Kuehl
Ryan Kuehl

Combining a 12 year career in the NFL with a decade of experience in a variety of leadership roles at Under Armour, Ryan brings an authentic and experienced strategic point of view to aid operators and enterprise leaders.

Ryan founded Elliewood Partners to provide strategy, growth and business development advisory work that leverages consumer insights while telling great stories. Now Ryan brings his vast professional network, thoughtful growth mindset and unique experience to Chainable’s broad portfolio of companies.

Bryan Penn
Bryan Penn

Bringing a background of client support and project management, Bryan oversees product development and partner relations at Upside. His decade of experience in the service industry gives him a unique perspective on effectively connecting businesses with their customers.

Bryan is dedicated to ensuring the success of each client, and his commitment to excellence and keen eye for detail make him an invaluable asset to Upside Games, driving the platform's continuous growth and success.